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Please use this identifier to cite or link to this item: http://hdl.handle.net/10445/8429

Title: Digital Cultures of Political Participation: Internet Memes and the Discursive Delegitimization of the 2016 U.S. Presidential Candidates
Authors: Rivers, Damian
Ross, Andrew
Abstract: Internet memes are a contemporary phenomenon situated at the nexus of language, society, and digital communication, and represent a relatively new form of participatory culture that can offer certain demographics an opportunity for political expression, engagement and participation which otherwise might not have been accessible. This article adopts a discourse analytical perspective to examine the visual-discursive features of Internet memes in relation to the candidates for the 2016 U.S presidential election – Donald Trump and Hillary Clinton. Specifically, memes are analyzed in line with Van Leeu- wen's (2007) framework for the analysis of legitimizing discourse in relation to how they de-legitimize. That is, the focus is on how memes attempt to create a negative view of the candidates and reduce their legitimacy as presidential candidates. The analysis reveals that the (de)legitimization strategies of authorization, moral evaluation, rationalization and mythopoesis are all evident within Internet memes.
Research Achievement Classification: 原著論文/Original Paper
Type: Journal Article
Peer Review: あり/yes
Solo/Joint Author(s): 共著/joint
Volume: 16
Spage: 1
Epage: 11
Date: 19-Jan-2017
Publisher: Discourse, Context and Media
Appears in Collections:Damian Rivers

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