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Please use this identifier to cite or link to this item: http://hdl.handle.net/10445/7702

Title: English as an International Business Language (EIBL): The need for an Increase in Theoretical and Practical Research Focusing on Written Business Communications across Cultural Boundaries in Relation to Multinational Corporate Language Selection
Authors: Rivers, Damian
Abstract: The current paper sets forth the need for an increase in research which examines the role of corporate language selection and the effectiveness of cross cultural business communications in specific reference to written genres. It highlights the fact that the English language is now spoken by more non-native speakers then native speakers which signals a threat to the current economic superiority enjoyed by native English speaking countries such as the U.S. The paper predicts a grim future for the native speaker and suggests that the once idolized models of the English language will become a language minority not ideally suited to the changing world of international business. The aim of the paper is to draw attention to the issues which surround such a future and how written forms of business communication can be successfully negotiated for all speakers in such a changing language environment.
Research Achievement Classification: 原著論文/Original Paper
Type: Journal Article
Peer Review: あり/yes
Solo/Joint Author(s): 単著/solo
Volume: 4
Number: 2
Date: 6-Apr-2008
Publisher: Asian ESP Journal
Appears in Collections:Damian Rivers

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